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Benefits of Professional Photography in Property Advertising

Professional photography is something many property owners only take advantage of when selling. But it’s also a good idea to invest in professional photos when listing your investment property for rent.

Here are a few ways professional photography can improve the advertising of your property.

It Brings out your property’s best features

It’s important to focus on highlighting key spaces when advertising a rental property. Kitchens, bathrooms and bedrooms tend to be of particular interest to tenants, and an exterior shot can make or break a decision to click through on a listing.

For this reason, it’s vital to have high-quality photos. Yes, you or your property manager can probably take passable shots yourself – but ‘passable’ shouldn’t be what you’re aiming for! There’s a noticeable difference between a photo taken on a phone or amateur camera, and one taken by a professional photographer with top equipment.

Professional photos can help you highlight the best features of your property and make them the focus of your listing. A photographer knows exactly how to frame and present photos to show a property in its best possible light (both literally and figuratively).

A property we recently leased achieved a strong rental return, despite it having no car parking space. Highlighting the property’s other key features instead through high-quality professional photos helped generate much stronger enquiry.

Original photo
Professional photo

Your property is more likely to rent faster

The more days your property sits vacant, the more income you’re missing out on, so you want to make sure it’s leased as quickly as possible. There are a few ways professional photography can help give a property the best chance at leasing ASAP.

These days, online searches are the overwhelming preference for tenants seeking properties – and these searches are highly visual. A few things to keep in mind…

  • In 2016 alone, realestate.com.au recorded 22 billion views of property images, indicating that potential tenants rely heavily on photos when considering properties.
  • Most property seekers will skim-read descriptions (or skip them entirely), preferring to scroll through images to decide whether a property interests them or not.
  • With hundreds of thousands of properties listed on the major sites – not to mention the extensive listings on the Leah Jay website – your property is up against some stiff competition.

For these reasons, your property photos need to grab attention immediately. They must be clear, properly lit, well-composed and visually appealing – things professional photographers know how to achieve!

The better your photos, the more likely your property is to rent faster. Since we introduced the option of organising professional photography for our owners, our property managers have seen these kinds of results in action.

We recently organised professional photos for a property that had historically taken a long time to lease. Once the listing with the new images went live, the property was leased within three days.

Original photo
Professional photo

It’s a sound investment

While some owners might feel reluctant to fork out additional money for professional photography, it’s wise to consider it as part of your overall investment strategy.

If professional photos can help your property stand out online and reduce the days vacant, they’re already worth the cost and more. In fact, we’ve seen that professional photos even have the potential to increase the amount of rent a property can achieve.

One of our property managers recently arranged photography for a property that was previously achieving $460/week. The property was relisted at $480/week to significant interest, and was ultimately leased at $500/week!

Original photo
Professional photo

It’s also worth keeping the following in mind when considering professional photography:

  • It’s a tax-deductible expense
  • Photos can be used for future rental listings
  • Photos can be used for future sales listings if you decide to sell.
Original photo
Professional photo

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If you’re interested in finding out more about how professional photography can improve your property listing, speak to your property manager or contact our Investment Services team.

Disclaimer: This information is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your situation, and for professional advice, seek out a financial adviser.
   

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